Warner Bros. Go Blu-Ray Exclusive and Drop HD DVDIn response to consumer demand, Warner Bros have decided to purely release their high definition movies in Blu-Ray format from later this year (2008). After May they will no longer release in the HD-DVD format.
This is another big boost for the leading high definition format and tilts the scales further in Blu-Ray's favour. Good news for us PS3 owners too.
Barry M. Meyer (Chairman and CEO of Warner Bros.) said, "Warner Bros.' move to exclusively release in the Blu-ray disc format
is a strategic decision focused on the long term and the most direct
way to give consumers what they want".
They were worried that the longer the format war goes on, the more confusing it was for consumers. Not to mention the extra expense of releasing in two competing formats (as well as normal DVD). Kevin Tsujihara, the President of Warner Bros. Home Entertainment Group said, "A
two-format landscape has led to consumer confusion and indifference
toward high definition, which has kept the technology from reaching
mass adoption and becoming the important revenue stream that it can be
for the industry. Consumers have clearly chosen Blu-ray, and we believe
that recognizing this preference is the right step in making this great
home entertainment experience accessible to the widest possible
audience. Warner Bros. has worked very closely with the Toshiba
Corporation in promoting high definition media and we have enormous
respect for their efforts. We look forward to working with them on
other projects in the future."
This now means that the list of companies who are Blu-Ray exclusive has grown to Disney/Pixar, Warner Bros., Fox, Sony, MGM and Lionsgate.
The recent lifting of the ban on releasing 'adult movies' in Blu-Ray format is also something which has already proven successful. The CEO of Digital Playground, Samantha Lewis, has said that the release of their adult Blu-Ray movie 'Pirates' has pushed sales "through the roof" and they are selling like crazy. Not sure what this says about PS3 owners ;-) but lots of people attribute at least part of the success of the VHS format over Betamax to the adult industries choice to sell movies on VHS. Its a huge industry after all.